Keep in mind that 26% of all audio listening is completed on a smartphone. Many of your listeners will be using their phones to find and listen to your podcast, so make sure your landing page and website design work well both on desktop computers or laptops and mobile phones.
A great way to increase your podcast’s downloads is to find “super listeners”–people who love listening to podcasts and are very loyal to their favorites. Super listeners consume twice as much content as the average listener–about 13 podcasts for a little over 10 hours per week. Rather than listen passively, they are deeply interested and become invested in your show.
Super listeners are willing to listen to long-form content and love shows that go in-depth on a certain topic. The more details you have, the better. Don’t be afraid to have long episodes–super listeners will stay interested.
Conduct extensive research and provide a review or analysis of a topic rather than simply rehashing the facts. Or, you can reach out to experts on the topic and host them on your episode, which lends credibility and trust.
More than ever, it’s possible to connect with hundreds of followers. Use social media to your advantage as you grow your podcast. Don’t be afraid to aggressively promote your content–just take care to be mindful of which platform you are using. For example, you can send several tweets on Twitter about your show (a strategy known as “Twitter bombing”), but scale it back for platforms like Facebook and LinkedIn.
YouTube is the world’s second largest search engine. Putting your content on here is a must for any growing podcast. Leveraging YouTube for your podcast doubles the amount of exposure from a single episode. You can either have a static image that will show on the screen when a viewer clicks play, or record both video and audio as you’re producing your show so viewers will see you talking live. Either way, it provides people another option for accessing and listening to your podcast.
All you need to do is convert your MP3 audio file of an episode into an MP4. If you need a static image, use one that supports your brand or image. Recording video does require more equipment, but it can be an especially great option if you have a co-host or you interview guests often.
Third-party podcasting experts not only can help you grow your audience, but can also help you find guests. By completing a consultation, these experts do all the heavy work for you and ensure you land great guests by:
Letting experts handle this frees up time for you to focus on other aspects of growing your podcast. And, this is one of the few ways to guarantee that a certain guest will truly add value to your content.
As you continue to grow your podcast, chances are you’ll come across people you would love to have on your show. You can reach out to these people by yourself through email or on social media. Keep in mind that it’s best if they are relevant to your show’s content, and if they have been a guest or host on a podcast previously–if they’ve worked on podcasts before, chances are they’ll be more willing to do it again.
As you reach out, keep your request short and simple. Be very straightforward by introducing yourself, and tell them how you became aware of them. If you have any statistics surrounding your show (number of downloads or listeners, years of experience) use these to boost your credibility. If you don’t hear back, don’t be afraid to follow up. You might have to contact someone a couple times before you get a positive response.
Promoting your podcast is likely going to take some trial and error. You’ll need to test a few things and monitor the results to find what’s successful for your show. Don’t be afraid to get help from experts in the industry, and keep your eyes open for any new techniques to gain listeners. By using the 7 tips above, you’ll be able to grow your podcast and achieve the number of downloads you’re dreaming of.